Immanuel Kant, FUNDAMENTAL PRINCIPLES OF THE METAPHYSICS OF ETHICS

German philosopher (1724 - 1804)

...as to moral feeling, this supposed special sense, the appeal to it is indeed superficial when those who cannot think believe that feeling will help them out, even in what concerns general laws: and besides, feelings which naturally differ infinitely in degree cannot furnish a uniform standard of good and evil, nor has any one a right to form judgments for others by his own feelings...

Act as if the maxim of your action were to become through your will a general natural law

To be beneficent when we can is a duty; and besides this, there are many minds so sympathetically constituted that, without any other motive of vanity or self-interest, they find a pleasure in spreading joy around them, and can take delight in the satisfaction of others so far as it is their own work. But I maintain that in such a case an action of this kind, however proper, however amiable it may be, has nevertheless no true moral worth, but is on a level with other inclinations. ... For the maxim lacks the moral import, namely, that such actions be done from duty, not from inclination.